Case Study

Fi slashed releases from days to hours

How a pet safety company transformed their QA process — 10x faster testing, 75% less manual effort, zero workflow changes.

10x
Faster Testing
75%
Less Manual Effort
Minutes
To Full Coverage
Zero
Workflow Changes
Fi

Industry

Consumer IoT / Mobile Apps

Product

AI-powered GPS Pet Collar

Stage

Series B

Use Case

Mobile App QA

Meet Fi

Fi is revolutionizing pet safety. Their AI-powered GPS collar isn't just a tracker — it's a complete pet wellness platform monitoring location, activity, sleep, and behavioral patterns for millions of dogs worldwide.

For Fi, reliability isn't optional. It's life-saving. When a dog escapes, every second counts. The delta between detecting something and informing the customer must be instantaneous.

The Challenge

"Fi is entrusted with a really critical task: keeping your pets safe. The delta between our system detecting something and informing the customer should be almost instantaneous. Reliability amidst that is critical."

Philip Hubert

Director of Mobile Engineering, Fi

The Pre-Pie Reality

Manual testing slog

Engineers spending 2-3 days locked in a room

Inconsistent coverage

Limited to core smoke tests only

Velocity bottleneck

Release cycle stretched from 1 day to 2-3 days

Resource drain

12+ engineers on manual testing instead of development

Edge case neglect

No bandwidth to test beyond critical paths — bugs slipped through

The Solution

No architecture changes. No lengthy onboarding. Just results.

"The way that Pie set up has allowed Fi to work alongside our development process. We didn't have to change how we did things."

Philip Hubert

Director of Mobile Engineering, Fi

Pie in action at Fi

Every time Fi pushes code, Pie automatically springs into action. The setup now powers their daily releases:

Instant mapping

Pie discovers features and adapts to UI changes without scripts

Custom flows in minutes

QA team adds Fi-specific tests without weeks of automation work

Clear bug reports

Slack notifications with screenshots and reproduction steps

Proactive detection

Catches critical bugs manual testing never would find

The Results

10x

Faster Testing

Release validation reduced from 2-3 days to just a few hours

75%

Less Manual Effort

From 12+ people on testing to one dedicated QA

24/7

Proactive Coverage

Catching critical edge cases before they impact customers

"The time between having a release candidate ready and being fully tested has gone from two to three days to a few hours."

Philip Hubert

Director of Mobile Engineering, Fi

Coverage that catches bugs

Pie doesn't just run the same old smoke tests faster — it discovers edge cases Fi never knew existed. The best part? Pie adapts to UI changes automatically. No brittle scripts. No maintenance headaches.

Engineering team efficiency

By cutting out the all-hands testing grind, Fi reclaimed precious engineering hours and redirected that time toward building new features.

"
PieLabs has been one of these partnerships that really helped accelerate the team. As we scale our products and offerings it's really important to make sure we don't ship something that breaks the existing experience for our users. PieLabs has helped us elevate our level of confidence, and the speed at which we can release new products.
Jonathan Bensamoun

Jonathan Bensamoun

CEO, Fi

Ready for 10x faster releases?

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